Arable Product Management Team


Our team of seed product managers are experts in all areas of seed production, their knowledge and experience allow us to create seed mixtures that will suit your needs.

Paul Crump

Paul Crump

Arable Trading Manager

m: 07469 859 673

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Paul started out in the agricultural industry with NB Camber Ltd in 1990, from there he moved on to trading grain Shropshire Grain Ltd.

The business was bought by Wynnstay in 1999 and Paul was promoted to Senior Trader, continuing in this position when Wynnstay purchased Wrekin Grain in 2011 and combined the two businesses into Grainlink.

In 2012 he moved to Agrii Ltd as Head of Marketing, then to Countrywide as a Commodities Trader for the Western region, before rejoining Wynnstay as Arable Trade Manager in May 2015.

Adam Simper

Adam Simper

Grass and Roots Seed Manager

m: 07808 901179

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Adam studied Countryside Management at Harper Adams University College, graduating in 2003.

Following a period travelling he joined Wynnstay as a Trainee Seed Specialist in November 2004.

Promotion to his current role as Grass and Root Seed Product Manager followed in 2010.

Adam currently sits on the UK Herbage Crop Committee making decisions on new Herbage Variety recommendations.  

Jonathan Baxendale

Jonathan Baxendale

Combinable Seed Product Manager

m: 07990 578551 

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Jonathan joined Wynnstay in October 2018 as the Product Manager of Combinable Seed.

He previously worked at one of the UK’s leading plant breeders Elsoms Seeds, starting off as a Seed Sales Specialist but then moving into the role as Energy and Forage Crop Manager. 

Originally from a family farm in South Yorkshire, Jonathan went on to study Agricultural Business Management at Newcastle University and spent the autumn season working for Woodheads Seeds in Yorkshire.

Dave Mitchell

Dave Mitchell

Fertiliser Manager

m: 07990 578543

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Read Dave's Fertiliser Updates

Dave began his career as a production manager in a straw processing business based on the current Astley site.

In January 2000 he joined Wynnstay as Transport and Logistics manager gradually taking on a more commercial role.

Dave became Assistant Fertiliser manager in 2010 and was promoted into his current role as Fertiliser Manager four years ago.

Simon Pope


Crop Protection Manager

m: 07990 578545 | t: 01939 210555

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After graduating from UCW Aberystwyth with BSc Hons in Agricultural Botany, Simon went on to achieve a PhD from Imperial College London, researching the Sclerotinia Diseases of Arable Crops.

His career began in 1984 on a field trials station in Wiltshire, before moving to the Pathology department of the National Institute of Agricultural Botany, Cambridge.

In 1990 Simon took on a more commercial role as a crop protection specialist covering Cheshire and North Shropshire.

Since joining Wynnstay in 2000, he has been responsible for the company’s crop protection activities and also fulfils the roles of Maize Product Manager and Silage Additive Product Manager.

Katie Williams

Katie Williams

Seed Sales Co-ordinator (Grass & Roots)

t: 01939 210777

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Katie joined the Wynnstay team in July 2016 as a Seed Sales Co-ordinator for Grass and Roots.

Katie grew up on a farm just outside Shrewsbury and has always had an interest in agriculture and farming.

Katie is responsible for all grass and root seed administration activity, as well as handling enquiries from customers, the Wynnstay Sales Team and Wynnstay Retail Stores.

Katie has studied for a NVQ level 2 in Business Administration NVQ level 2 and an Association of Accounting Technicians (AAT) Level 2: Certificate in Accounting. 

Jo Heath

Jo Heath

Seed Sales Co-ordinator (Arable)

t: 01939 210777

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Having always had an interest in agriculture, Jo joined Wynnstay in August 2016 as Seed Sales Coordinator for Cereals, OSR and Pulses.

Jo previously worked for Belvidere Secondary School as a Data and Assessment Administrator.

Whilst working there, she completed a Level 4 NVQ Diploma in Business & Administration, through The Open University. Jo is now based in the Arable Department, Shrewsbury.

Her main responsibilities include Cereal, OSR & Pulse seed administration tasks, wholesale sales and handling seed enquiries from customers, the Wynnstay Sales Team and Wynnstay Retail Stores. 

Linda Lee

Linda Lee

Seed Admin Assistant

t: 01939 210777

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Linda has worked for Wynnstay for over 21 years – having come from a farming background herself.

In her early career, Linda worked in the hospitality industry in the south of England but returned to her home town in Shropshire, and began her career at Wynnstay shortly after.

Linda’s current role involves working closely with the seed production team – undertaking essential administration and certification duties and liaising with DEFRA on behalf of Wynnstay.

Additionally, Linda works closely on seed enquiries with Wynnstay stores and handles customer seed queries. 

Sophie Farrington

Sophie Farrington

Crop Protection Admin Co-ordinator

t: 01939 211521

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Sophie has been a member of the Wynnstay Arable team since January 2016.

Based at Astley in Shrewsbury, Sophie supports the Crop Protection Manager with sales and administrative duties and the field sales team with pricing queries and sales support.

In addition to this, Sophie is one of the main points of contact for Maize Seed, Crop Protection and Silage Additive product enquiries.

Kate Ruggles

Kate Ruggles

Assistant Product Manager (Fertiliser)

t: 01939 211266

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Following 3 years in retail management, Kate graduated from Keele University with dual honours in Geography and Education Studies.

Kate started with Wynnstay in May 2012, working on the trade counter and supporting distribution to retail stores based at Astley. 

Kate then took on more of a commercial role within the department leading to promotion to the Assistant Product Manager (Fertiliser) position she holds today.

In this position, Kate provides bespoke fertiliser advice and quotes to customers.

She also supports the Fertiliser Product Manager with supplier and sales relations, liaising with key fertiliser manufacturers and communicating pricing and market updates to the Wynnstay sales team. 

Rachel Jones

Rachel Jones

Fertiliser Sales Specialist

t: 01939 211266

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Rachel graduated with a Business Studies degree from Liverpool John Moores University in 2015.

After graduating, she was employed as a Sales Executive with Quartix Ltd before joining Wynnstay in December 2015 as Assistant Product Manager for Grass and Root Seed.

In June 2017, Rachel started a new role within Wynnstay Arable as a Fertiliser Sales Specialist.

Within this role, Rachel works closely with the Fertiliser Product Manager, continuing to develop close relationships with fertiliser manufacturers to ensure Wynnstay are able to maintain a quality product offering and competitive terms for customers.

Rachel also handles incoming sales enquiries, offering quotations and bespoke advice. 

Emma McCarthy

Emma McCarthy

Senior Fertiliser Administrator

t: 01939 211250

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Emma joined Wynnstay’s Fertiliser Department in March 2008.

Since then, Emma has been responsible for all aspects of fertiliser administration and has taken ownership for South Wales fertiliser logistics – liaising with suppliers, hauliers and customers to ensure the smooth and efficient delivery of product.

In 2016, Emma was promoted to Senior Fertiliser Administrator – continuing to provide a high level of customer service and administration duties. 

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